Our Marketing Plan As an Example

If there is no plan how do you know if you have succeeded?  Most Realtors have a marketing plan.  Some have a plan that is essentially, put up a sign and wait.  Others, have complicated and impressive plans that sound wonderful but are questionable as to their effectiveness, you know, the gee whiz effect.  We don't have any balloons, free pens, or 3D brochures.  We try to keep it straight forward and informational.  We want to market to other as we would want others to market to us.  What are the facts?  Why is this the right choice (if in fact it is)? The following is our plan to:  

• Inspect your home and determine its marketability and make suggestions as to what you might do to help is sell faster and for the best price.

• Not give you a price the first time we see it.  It would be a guess and you need better than that.  We will review recent sales to help you put a price your home.  This will include comparable properties in your vicinity.  We will suggest a list price and a reasonable expectation for a selling price.  We won’t exaggerate the value just to make you feel good so we can get the listing.

• List your home for sale on the Multiple Listing Service of the Real Estate Board.

• Provide and install a for sale sign showing a phone number, our name, and an address for www.justshelter.com, this web site. 

• Measure your home and gather information for ads and feature sheets

• Take exterior photos of your home and if appropriate, take interior pictures.  These will be put on this web site with a special listing section for your property

• Prepare and provide feature sheets with a photo of your home

• Ensure a well written ad in the MLS public internet site.

• Regular advertisement in local media outlets

• Conduct open houses for agents, if desired

• Conduct public open houses, if desired

• Answer inquiries from other Realtors

• Answer inquiries from potential buyers

• Conduct showings of your home with potential buyers

• Do periodic reviews with you on the marketing progress including comments from potential purchasers and other agents.