Have you had trouble selling your
home?
 Not every experience of selling is
successful sometimes its the Realtor's fault for not doing the right
job. More often it is the Seller's fault for not listening to pricing
advice or not preparing the property well for sale.
If you fairly think the realtor was at
fault, then consider switching to another firm. However, before you make a decision
to switch, may we suggest you consider the following:
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Was the property advertised in the right
places?
Was the description offered to the public
appealing?
Were attractive feature sheets continually
available?
Were there sufficient open houses and did your
agent properly follow up on contacts made at the open houses?
Did you have frequent and helpful
communication from your agent so that you felt knowledgeable about the marketing of your
property?
Did you listen to and follow up on the
Realtor's advice regarding preparing your home for sale? Was
there any advice?
Lastly, was it listed at the
right price? (Whose price was it, yours or your
Realtors?)
If you feel able to answer yes to the above then
there is no reason to change. Loyalty to good service is valued by everyone. If you have different feelings or would like a different
approach then look for another realtor. Consider it an interview for a new employee who
should demonstrate that he is worthy and likely to do the right job for you.
Please switch for the right reasons.
The following are among the wrong reasons:
-
"The company is too small and a bigger one
will do a better job." Wrong. All realtors
share a common database with the same information. Nearly all
Realtors, whether with a large company or a small company work as
"independent contractors" paying the advertising and
promotional bills themselves. In the end, while technically you
sign a contract with a company, you hiring the person.
-
"My agent didn't have an open house every
weekend." Less than 10% of homes are sold through
open houses. Most Realtors value open houses for the contacts
they make with new clients. Besides, your Realtor has other
homes, and a family life.
-
"He didn't have big newspaper
ads." Advertising is important, but not as
important as the Multiple Listing Service exposure and secondly, the
sign on your front yard. Newspaper revenues from real estate ads
are falling as their effectiveness is diminished by other ways of
exposing your property, such as the internet. I once gave into a
Fonthill client who asked me to put an ad in the Toronto Star. I
paid $1,200 for the ad and had one phone call - from Welland.
Still, ask for an advertising strategy and a rational for the
approach.
See .
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